No matter what you’re looking for or researching about, you are sure to find a content that relates to your query online. However, there is a pressing problem in status quo in relation to finding relevant and trust-worthy content. With the vast amount of content available online, it would be extremely difficult for one person in Singapore to sift through all of the pages available in the World Wide Web.
For that reason, the best search engine builders and web managers have developed a way to manage and organise all of the pages, articles, and other online materials for easier perusal. They call it “search engine optimisation” or SEO.
Search engine optimisation is a collection of rules and instructions that can be utilised by website managers, blog owners, and the like. The use of search engine optimisation basically catapults a webpage to the top of the search engine rankings. By using SEO, visitors in Singapore – and the world – would be able to easily access one’s website, thereby increasing web traffic.
Importance of Search Engine Optimisation
Other people discount the importance of search engine optimisation. To them, having a good content, or being able to pay for advertisements are enough to draw in readers. However, the contrary cannot be stressed enough.
Having a good quality content is a good start, but unless readers find a way into reading the relevant content you’ve written, it wouldn’t have much use to them. Even if you are able to pay for advertisements to draw in readers, having below average content will drive readers away.
If you are a business owner or individual in Singapore, you should know that applying SEO is a combination of having quality content and web traffic management. With SEO, once readers are linked to your website, they would be able to see how relevant your content is, and why they should go back to your website even after their initial enquiry.
Top 5 Essential On-Page Factors for Search Engine Optimisation
Now that you know the importance of search engine optimisation, you can begin to learn about its specifics. Of course, learning the best SEO thoroughly cannot be done by reading a single article. Rigorous research must be applied in order to master the art of SEO.
In order to help you fast-track your knowledge in SEO, we have compiled a list of the essential on-page factors that you must take into consideration when building a website or a blog. Hopefully, they would be able to help you understand it better and use it to the advantage of your Singapore business online.
· Meta Descriptions
Meta descriptions have always been disregarded and underestimated by most web owners and bloggers. Most of the time, web owners do not use these little tools to improving SEO, which leads to the detriment of their webpage.
Meta description is a short paragraph, usually less than 156 characters, that summarises the content of your webpage. While it doesn’t affect the ranking of your website directly, it does increase the chances of someone clicking your website over others.
· Title Tags
Title tags, like meta descriptions, are also one of the SEO tools that have always been underestimated and unused by most web managers. The role of title tags is to inform search engines and site visitors, in the most concise way as possible, what your website and its content are all about. By utilising the title tags of your web pages, search engines would be able to lead visitors to your website, which in turn, increases the traffic in your web page.
· Presence of Keywords in Relevant Areas
It cannot be stressed enough—keywords are one of the most important tools in search engine optimisation. When building your web page, your keywords must be put into the areas where they are needed the most.
According to SEO rules, the most strategic areas to put your keywords into are the following:
- meta description,
- page URL,
- headings, and
- body of the text.
By ensuring that you put keywords in these areas, search engines will be able to see the relevance of your website in relation to that keyword.
· Site Speed
One of the most important factors in web design is user experience. No matter how good your content is, if people have a hard time in understanding how your website works, then they wouldn’t come back to use it as a reference in the future.
However, in their quest to make their website look better, web developers have added so many elements that the speed of their website has taken a hit. The build-up of additional elements makes websites load slower, and that negatively affects the user experience in your website.
According to Google, arguably the most used and best search engine in the world, they have recent added the time of loading as an important ranking factor in search engine optimisation. Therefore, when building your own website, it is advisable to use add site speed as another consideration.
· Backlinks, Inbound Links, and Internal Links
Another top factor in on-page SEO are backlinks and inbound links. These are basically references of other pages or websites that are linked back to your website. Backlinks and inbound links refer to references made by other websites to your website. You can also make references to your own website in order to increase traffic. This referencing is called an internal link.
Google’s algorithm when it comes to determining your page’s rank in their search engine calculates the amount of backlinks and inbound links that you might have. The higher and more relevant your backlinks and inbound links are, the better your search engine ranking will be.
Why You Should Use Search Engine Optimisation
According to experts, most individuals do not look past the first page of the results given by search engines. Since there are myriads of other websites with similar content to yours, it is necessary to have an edge over them – something that will take your webpage to the top of the search engine rankings. The application of on-page SEO is the best way to manage that. By practicing SEO religiously, there is a higher probability that your website will come up at the top of the search engine results.
Search engine optimisation is also more than just putting your Singapore business website at the top of the search engine rankings. Through the application of the rules of SEO, the content of your web pages will be of higher quality, and the experience of the users on your website would be improved drastically.
The combination of best user experience, good quality content, and easier access to your webpage will make your website the ultimate online resource for your industry. It’s really a no-brainer; you should learn and apply search engine optimisation rules and practices for your Singapore business or personal website now!