Search Engine Optimisation, or SEO, is now a must when it comes to online marketing and promoting your site whether you are a Singapore business or an individual. It has helped increase page ranking in search engines through various ways. Over the years, however, the art of SEO has become more complex. There are many ways to increase the visibility of your site but it requires a lot of knowledge in different aspects. Some would happily pay for services from the experts, but what you need to know is actually in the Web and it is all about just finding the right resources.

With the world of SEO constantly changing, it is important to get updated about what is out there. Here we listed the top 5 resources when it comes to everything you need to know about SEO.

5. Moz

Is it your first time to hear about SEO? For a person who has just started off knowing about it, Moz is one of the best SEO sites to read. If you want to discover more about the basics, you can read the beginner’s guide to search engine optimisation. It is a user-friendly guide which will tell you foundational knowledge from definitions to how the process works, all in 10 chapters.

The Moz Blog section is also a great place to visit to read about the experiences of the experts who will provide you helpful advice and insights, and even how-to guides for specific topics you wish to know more about.

Moz has created a number of tools with free trials, which are designed for SEO and local marketing.

4. Kissmetrics

For an in-depth analysis about marketing and SEO, you can read a lot about it from this site. It provides a thorough knowledge about analytics, marketing, and testing. This site is also best to visit once in a while since there are fresh content which will give you insights regularly since they upload blog posts at least every week.

A Kissmetrics Customer Analysis is software they developed to see how users behave online, which is one of the focuses of SEO. If your knowledge about online marketing is what you wish to expand, you may visit this site though they also contain information other than those directly involved in SEO.


For a more personal approach on your SEO needs, Higher Visibility blog contains articles that will help you through the process of managing your site. They focus on tailor-fit strategies for their users and their blog will guide you into discovering more about you with their helpful tips. Their blog site is updated every few days, so you might want to visit this site from time to time especially since it can help you evaluate the steps you take with your SEO needs. What you will find here is easily understandable and with the various blog posts here, you will surely find something that is applicable for your Singapore business.

2. Search Engine Land and Search Engine Watch

These are two separate blogs but both contain a wide variety of information – basically everything you need to know about SEO. It can be a bit overwhelming for beginners, but this is truly the place where you can understand more and more about search engine optimisation and how it works in many levels and aspects. Learning is made easier here with their supporting photos and videos.

These are also popular blogs which are the first when it comes to the latest news. Some of the best SEO experts regularly contribute in these sites with many different topics which will surely suit your needs and feed you with knowledge significant to your SEO needs.

1. The Google Blog – “The Keyword”

The most up-to-date information can be found here because they constantly update their site with the latest news. As a constant user of search engine optimisation, it is recommended that you visit this site regularly. This is the best place to find out what is out there in the Web since Google, by far, is the top search engine used by most people all over the world. This blog has been running since 2004 and is definitely your reliable source for stories and updates inside Google. It even has a section dedicated for the newest products in the Web.

In this blog you can filter out from 25 topics: Arts & Culture, Causes & Community, Crisis Response, Diversity, Doodles, Education, Energy & Environment, Entertainment, Entrepreneurs, Google Cloud, Google in Asia, Google in Europe,, Inside Google, Journalism & News, Machine Learning, Made by Google, Nonprofits, Politics & Elections, Public Policy, Safety & Security, Shopping & Payments, Sports, Travel, and Trends which makes it easier to find out what you need to know.

Other Resources You May also Want to Visit

Despite ranking the top 5, each site caters to different needs. You might also want to check out these other resources which are also useful in providing more information about SEO and help you with your online needs:

  • Search Engine Journal – Since this blog site has many contributors, you can read about new and fresh perspectives from different people here.
  • SEMRush – Providing one of the best audit tools, SEMRush is also one of the sites where you can find expert advice and put it into practice as you will find many blog posts which are applicable for you.
  • Content Marketing Institute – One of the focus here is the content of your site which one of the key elements when it comes to SEO.
  • HubSpot – A lot of other web topics can also be found in this site, from marketing to sales which may all seem difficult to understand, but what is best about this site is that it is written in a way that is friendly for all users.

With these best SEO resources, everything you need to know about SEO is just a few clicks away. Reading from all these sites may feel quite taxing but visiting them regularly is the key to becoming the SEO expert you want to be in order to make the most out of your Singapore business’ website.